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Economy: Pink dollar in Thailand

 

 

With the new government administrators in Thailand, we do not know how the same sex marriage in the process in Thailand.

We hope it would be passed as soon as possible.

However, Thailand gay friendly in tourism has cashed in lots of money for the country, the economy has largely improved via the pink dollars.

This is how the LGBT community can show their Pink Power by visiting the gay friendly countries to boost the economy via the pink dollar.

Read more below.

 Game changer
“LGBTQ is a game changer for the tourism business in Thailand,” gender academic Thitirat Duangkong told The Nation Weekend. 
“Gender diversity and equality are goals of the United Nations and other global bodies and are even part of the election platforms for some Thai political parties. So it’s quite relevant to the tourism business,” added the guest lecturer at Thammasat University.
“We’re stepping forward ahead off our neighbouring countries like the Philippines and Singapore, so we’re on track.” 
Tourism and Sport Minister Weerasak Kosurat said a new Bt30-million Digital Tourism Platform introduced by Kasikornbank will further boost the “pink economy”.
“LGBT people have purchasing power and also tend to be creative,” he said. “Our new Big Data platform will provide information about all target groups, including LGBTQ. They can easily select destinations, activities and services designed specially for them and book online. 
“Besides more pink dollars, we want to see more big smiles from the gender-diverse community visiting Thailand.”

 https://www.nationthailand.com/in-focus/30362082

 

 Is it time to explore engaging with the Pink Dollar? Estimates put the LGBTQ+ population in Asia at over 290 million, with half a million in Hong Kong and 90 million in China. With an economy worth between 300 to 500 billion yuan in China alone, the “pink dollar” is well-established as a desirable target market. Studies have shown that this group boasts higher disposable incomes, bigger spending on luxury products and experiences, and high loyalty to brands they love, compared to the rest of the population.

 https://www.linkedin.com/pulse/asia-you-ready-pink-dollar-david-ko

Pink Dollar - Purchasing Power Of Gay Men


 

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