Many people have the wrong concept about the big companies supporting the LGBT activities.
Pride Month, the food industries, shop etc pushing out the rainbow colour cookies, foods etc. This is not they support the Pride month, it is the pride month provides them with better opportunities to cash in more.
Can you say the New Year provides the food industries more revenue?
If you understood that, you would say the industries support the Pride month.
These industries, shops should push out their product with the bisexual day, trans gender day etc. Almost there is one in a month. Consumer would like to have something different for the change.
Use your creative mind to see the things.
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